Action was founded in 1988 in Carlstadt, NJ. Velo Star, a bicycle company formerly
known as Cyclone Bicycle Supply, acquired Action in 2015 in order to expand its
East Coast dealer base. Action is a subsidiary of Velo Star focused on providing excellent customer service and a vast array of cycling products to wholesale and retail markets. Velo Star has since moved its entire operation, including Action, to Oklahoma City.